Big Data gives us eyes and ears into our marketing initiatives. It captures insights into our prospects and customers at a level of detail never before possible. We can respond to real-time audience actions and drive customer behaviour in the moment. 

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A large part of Big Data is extracted from Social Media Analytics such as Customer Data, Financial Data & Operation Data.

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The Company has a Data Analytics & Social Media Monitoring Team which provide solutions which include uncovering sentiments, trends and statistical algorithms that will aid in making informed business decisions.